Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas. Kathryn Minshew, businesswoman
Kathryn Minshew is the CEO and co-founder of The Muse, a career development platform that offers job search tools, career advice, and company profiles.
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