Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm. Aileen Lee, businesswoman
Aileen Lee is a venture capitalist and founder of Cowboy Ventures, a seed-stage venture capital firm.
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I have been a fan of True Religion since I saw Sachin Tendulkar wearing them. Ajinkya Rahane, cricketer
Ajinkya Rahane is an Indian cricketer who has played for the Indian national team in all formats of the game.
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Urbanspoon is a nice, little application and it's perfect, of course, for CitySearch because of the reviews it contains and the ability for CitySearch to use that content. Barry Diller, businessman
Barry Diller is an American businessman and media executive who has held top positions at companies such as Paramount Pictures, Fox Broadcasting Company, and Expedia Group.
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One of the things which make any company successful, in particular the Home Depot, was that we understood and catered to the customer. If it didn't sell, it didn't make a difference what we thought or our research told us. They told us if it was successful by buying it or not. Bernard Marcus, businessman
Bernard Marcus is a co-founder of The Home Depot, a home improvement retail chain.
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I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter. Carl Sandburg, poet
Carl Sandburg was an American poet, writer, and editor who won three Pulitzer Prizes for his poetry and biography.
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If we lived in a time where people couldn't watch 'Lost' on Hulu or record it on their DVR, we wouldn't necessarily have succeeded. We need people to be able to catch up. Now you choose when you watch TV. We wouldn't have survived in the old days because people would have missed episodes. Carlton Cuse, producer
Carlton Cuse is a television producer and writer, best known for his work on popular shows such as Lost, Bates Motel, and The Strain.
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Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube. Chad Hurley, businessman
Chad Hurley is an American businessman and co-founder of the video-sharing website YouTube.
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Only criminals want to use cash. Charles W. Scharf, businessman
Charles W. Scharf is the CEO of Wells Fargo, a multinational financial services company.
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Now, product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is. Daniel Craig, actor
Daniel Craig is an English actor known for his portrayal of James Bond in the 007 film series.
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I realised that you can never legislate away from piracy. Laws can definitely help, but it doesn't take away the problem. The only way to solve the problem was to create a service that was better than piracy and at the same time compensates the music industry - that gave us Spotify. Daniel Ek, businessman
Daniel Ek is a Swedish entrepreneur and businessman who co-founded the music streaming service Spotify.
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Without a doubt, what drives sales is letting people try our products. Daniel Lubetzky, businessman
Daniel Lubetzky is an American entrepreneur and founder of KIND Snacks, a company that produces healthy snack bars.
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There's a huge interest in the Chinese market, and Hollywood has a huge interest in the Chinese market with films like 'Transformers' making more money over there than here. Daniel Wu, actor
Daniel Wu is a Hong Kong-American actor, director, and producer known for his roles in films such as "Tomb Raider" and "Into the Badlands."
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Tobacco is America's greatest gift to the world! David Hockney, artist
David Hockney is a British artist known for his vibrant and colorful paintings, drawings, and prints, as well as his use of technology in his art.
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It doesn't even matter how successful a movie like 'Up' is: you'll never sell a lot of toy walkers. But that's the way we spread out the risk. Edwin Catmull, scientist
Edwin Catmull is a computer scientist and co-founder of Pixar Animation Studios.
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As a professor of marketing, I have a professional interest in examining how companies create integrated messages when communicating a corporate image. Gad Saad, scientist
Gad Saad is a Lebanese-Canadian evolutionary psychologist and professor at Concordia University in Montreal, Canada.
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Using science to tell us what customers are looking for is second nature for us here. Gillian Tans, businesswoman
Gillian Tans is a Dutch businesswoman who served as the CEO of Booking.com from 2016 to 2019.
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Marketing is not a nice word, but the world is about marketing now. Giorgio Armani, designer
Giorgio Armani is an Italian fashion designer known for his elegant and timeless designs.
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In America, it has been proven that the bulk of spending money is in the hands of women between 60 and 80, so it's so stupid. The people who do have the time and money to shop are either retired or empty-nesters. Iris Apfel, businesswoman
Iris Apfel is a fashion icon, interior designer, and businesswoman known for her unique style and bold fashion choices.
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Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on. J. G. Ballard, author
J. G. Ballard was a British novelist, short story writer, and essayist known for his dystopian and post-apocalyptic science fiction works.
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Twitter was around communication and visualizing what was happening in the world in real-time. Square was allowing everyone to accept the form of payment people have in their pocket today, which is a credit card. Jack Dorsey, businessman
Jack Dorsey is an American businessman and entrepreneur who co-founded Twitter and Square.
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If Obama wanted to make radical changes to America's health long-term, all he has to do is treble the price of sugar and salt. Jamie Oliver, chef
Jamie Oliver is a British celebrity chef, restaurateur, and television personality known for his advocacy of healthy eating and his efforts to improve school meals.
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In 2010 - after raising capital to launch Forerunner Ventures - we aimed to invest in companies targeting digitally savvy customers looking to be delighted by experiences and founded by visionary leaders committed to leveraging data and quantifying the results. Kirsten Green, businesswoman
Kirsten Green is a successful venture capitalist and founder of Forerunner Ventures, a venture capital firm that invests in early-stage consumer companies.
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I was a woman and younger. I started spending a lot of time in the mall doing a lot of qualitative research and really watching what consumers were doing. Were they gravitating towards the sales racks, or were they looking at the new fashions? Were they there to shop, or were they there to socialize? Kirsten Green, businesswoman
Kirsten Green is a successful venture capitalist and founder of Forerunner Ventures, a venture capital firm that invests in early-stage consumer companies.
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The use of pirated software in China is really quite a sizeable loss to our software producers. Lael Brainard, public servant
Lael Brainard is an American economist and public servant who currently serves as a member of the Board of Governors of the Federal Reserve System.
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I treat every album as a new beginning, so I'm asking myself, 'What is pop music now? What are people consuming?' and I take these things into effect. Luis Fonsi, musician
Luis Fonsi is a Puerto Rican singer, songwriter, and actor known for his hit song "Despacito."
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Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes I don't know. Really, it's smarter to be a thief. Marcel Wanders, designer
Marcel Wanders is a Dutch designer known for his innovative and imaginative designs in furniture, lighting, and interiors.
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The idea of confidence, of the emotions of the population, is an incredibly important one in economics. John Maynard Keynes called it 'animal spirit.' And if people are feeling generally good about the future, they're more likely to spend money, to start new companies; companies are more likely to hire people, make investments. Adam Davidson, journalist
Adam Davidson is an American journalist, radio personality, and co-founder of the podcast Planet Money.
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When the Internet first appeared, this heated debate developed among economists. One side said the Internet will make it easier for companies to price-discriminate, and it'll be fabulously profitable. Austan Goolsbee, public servant
Austan Goolsbee is an American economist and professor at the University of Chicago Booth School of Business who served as the Chairman of the Council of Economic Advisers under President Barack Obama.
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I am a data hound and so I usually end up working on whatever things I can find good data on. The rise of Internet commerce completely altered the amount of information you could gather on company behavior so I naturally drifted toward it. Austan Goolsbee, public servant
Austan Goolsbee is an American economist and professor at the University of Chicago Booth School of Business who served as the Chairman of the Council of Economic Advisers under President Barack Obama.
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Footage of people camped out at Best Buy or elsewhere is not remotely a celebration. Rather, it's a reminder of just how economically distressed a large percentage of our populace is. Barry Ritholtz, author
Barry Ritholtz is an American author, columnist, and financial commentator.
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Every retailer, when they price their goods, looks at their total cost overall. When they have costs go up, they'll price their products accordingly. Dan Butler, actor
Dan Butler is an American actor, writer, and director best known for his role as Bob "Bulldog" Briscoe on the TV show Frasier.
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You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after. George Lois, artist
George Lois is an American advertising art director and designer, known for his iconic and influential work in the 1960s and 1970s.
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People are out there saying we have to devalue our properties because of the Internet, but it hasn't even come into play! Gerry Harvey, businessman
Gerry Harvey is an Australian businessman and the co-founder of Harvey Norman, a retail chain that specializes in electronics, furniture, and household appliances.
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I'm thrilled to partner with Gillette to help men understand what women want. If we're able to give them that information, and Gillette can give them the tools to get there, then we both win, and that's very exciting. Hannah Simone, actress
Hannah Simone is a Canadian actress, television host, and former fashion model.
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The music industry is up and down. Sometimes the people love you, and sometimes they don't. I wanted to be the owner of multiple businesses that were financially profitable and sustainable. Kandi Burruss, musician
Kandi Burruss is an American singer, songwriter, actress, and television personality.
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We expanded the brand to include a whole line of apparel and accessories, but we quickly learned that it was not good to have one channel of distribution. Kathy Ireland, model
Kathy Ireland is a former supermodel and actress who has since become a successful entrepreneur and businesswoman.
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Ads create dialogue, they create conversation, they create attention - that's our objective. Kenneth Cole, designer
Kenneth Cole is an American fashion designer known for his eponymous fashion brand, Kenneth Cole Productions.
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I shop everywhere. I love to shop online.Ebay is like heaven for me. Kerli, musician
Kerli is an Estonian singer-songwriter known for her unique style of music that blends elements of pop, electronic, and alternative genres.
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The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining. Kevin Nealon, comedian
Kevin Nealon is an American comedian, actor, and writer, best known for his work on Saturday Night Live and his role on the television series Weeds.
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It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works. Kevin Smith, director
Kevin Smith is a filmmaker, actor, comedian, and podcaster known for directing movies such as Clerks, Dogma, and Jay and Silent Bob Strike Back.
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I think there is a niche for every market. Lauren Conrad, designer
Lauren Conrad is a fashion designer, author, and television personality known for her work on the reality TV show "The Hills" and her fashion line, LC Lauren Conrad.
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The health claims on packaging are there because they sell products. Laurie David, activist
Laurie David is an American environmental activist, producer, and author who has worked on various environmental issues, including climate change, food, and water.
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I have done a Hamburger Helper commercial, a Hardees commercial, a McDonalds commercial. American Express commercial. Luke Benward, actor
Luke Benward is an American actor known for his roles in movies and TV shows such as "Good Luck Charlie," "Dumplin'," and "Cloud 9."
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The problem with car dealerships is you've already decided what you want to buy before you even go there, and you're really just going there to talk through some annoying negotiation. Elon Musk, businessman
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Both YouKu and Tudou do original content for a number of years, and we position it based on our difference in terms of age demographic. And so the content itself is really more suitable for the brand itself. Victor Koo, businessman
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I think the power of the platforms is outstripping the size of the audience. We can't charge $150 for a game. And when the best-selling game of all time has sold only 20 million copies at $60, do the math! Warren Spector, designer
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When I started selling air conditioners early on, customers were willing to pay an extra 200 yuan to buy from Suning. Why? Service was good. Zhang Jindong, businessman
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My dad is a marketing mastermind. Serena Williams, tennis player
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The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible. Reggie Fils-Aime, businessman
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'Heart on Fire' didn't do as well as the last record in most territories, but South Africa is one of the places it did really well. Passenger, musician
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It's unfortunate that it's not realistic that you can get people to come to a movie theater not knowing anything about the movie. Dave McCary, comedian
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I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million. Ken Hakuta, inventor
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You don't need Math to do business reporting. Business is all about choices that consumers make. Richard Quest, journalist
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I do many commercials. All of them are interesting in their own ways. Sayani Gupta, actress
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The marketability, the success of a book, ultimately rests with whether or not people will find the concept/characters/title/cover appealing. M. J. Rose, author
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Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients. Ryan Holmes, businessman
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One of the key trends in all the papers today is how tablets are eroding use of laptops. That's a good trend for the magazine industry e-subscription sales. David Carey,
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Every successful businessman will have experienced set-backs and failures - they're lying if they say they haven't. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind - the product wasn't distinct enough from Coca-Cola. Richard Branson, businessman
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People will buy products for quality, and they will buy products for bargains. A'Lelia Bundles, journalist
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All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it. M. J. Rose, author
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Customer service teams at many companies have already embraced social media, often out of necessity. Ryan Holmes, businessman
You may also like our articles on creative messaging quotes and quotes by Ryan Holmes.
Downloading songs is not good. Obie Trice, musician
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Before I started my company in 1998, I worked for big companies traveling a lot and saw firsthand how much waste there was. I was flying across the world in first class to places like Italy or Hong Kong, where I was staying in 5-star hotels, only to nickel and dime someone over a sweater price. Maria Cornejo, designer
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As late as 2007, Facebook was still trying to figure out what it wanted to be when it grew up. An advertising space seemed to be the obvious answer, but how that would tap into the massive value of the personal data uploaded to the company every day remained a puzzle. Kurt Eichenwald, editor
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Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice. Mark McKinnon, businessman
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I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different. Renny Harlin, director
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If any PC manufacturer has made money selling PCs retail in the last 10 years, I'd like to know who they are. Ted Waitt, businessman
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I love to design things that people can actually buy. I'm staggered by what a boot costs today. Vera Wang, designer
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There's a finite market for DVD-by-mail, and the growth over the next 10 years will be in streaming. Reed Hastings, businessman
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The Wii had sold a hundred million units globally; the Wii U did not have that same level of success. Reggie Fils-Aime, businessman
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I don't see anything Wal-Mart can do that other retailers can't. Sergey Galitsky, businessman
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I sold Blockbuster because I saw what was coming: the satellite dish, technology that would make the business obsolete in a few years. Why would people go to a store for a video and then have to return it when they had a dish? Wayne Huizenga, businessman
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Traditionally, WWE used to shy away from that Internet kind of fan base. But I think increasingly, in life in general and every aspect of entertainment, social media, the Internet fan base is now massive. Wade Barrett, actor
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Marketing is a core part of anything you do. Keith Belling, businessman
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In this age of smartphones, all one needs to do is make a good film. The audience will take care of the rest. Raghava Lawrence,
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Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff. Richard Edelman, businessman
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Among my books, the ones that sell best are for readers between the ages of 8 and 12. According to a study by the Association of American Publishers, the largest area of industry growth in 2014 was in the children and young adult category. Kate Klise, author
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Both traditional broadcasters and podcasters are betting heavily on the growth of voice-driven technology and so-called smart speakers, the theory being that it is as easy to ask Amazon's Alexa to play you the 'Guardian Books' podcast as it is to get it to play Capital FM. David Hepworth, journalist
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If the first entrant always wins the market, the Dreamcast must have won the race against the PS2, for example. There are many precedents like that in the past. The first to market is not necessarily the winner in the race. Satoru Iwata, businessman
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If we start attacking advertisers because of what somebody said - it's the wrong thing to do. Ed Schultz, entertainer
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As a lot of the venture capital world seems to be shifting away from consumer, we want to make sure that consumer entrepreneurs know there's still money available. Dan Levitan, businessman
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We need a reasonable price where producers will not start nagging. At a reasonable price, we can invest to produce more oil. Abdallah Salem el-Badri,
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Publix operates in every county in Florida, and you get a county or municipality saying we don't want you putting your groceries in plastic bags, well, that's a problem. Carlos Beruff, businessman
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I went on to being an Ivory Soap baby for television commercials, and for three years, I sat in a bathtub and said either, 'And it floats,' or 'Get some today.' Patti D'Arbanville, actress
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Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you. Richard Hatch, actor
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Nearly every communication method we invent eventually conveys unwanted commercial messages. Jamais Cascio, writer
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Like war, economics is more an art than a science. Sanjaya Baru, public servant
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